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How Dental Practices can Market to the Millennial Patients

How Dental Practices can Market to the Millennial Patients - Infographic

As with everything else in the marketing world, modern dental practices are seeking to capture a millennial audience. This generation, whose members were born in the early 1980s to the early 2000s, tends to be highly interested in maintaining proper health and hygiene. They also have a lot of purchasing power, making them likely to seek out the best dental practice available. Here are some ways you can get millennials to take notice of your practice.

Offer Flexible Payment Plans

While millennials as a whole have a lot of purchasing power, that is not always the case of the individuals who make up the generation. Millennials tend to come into adulthood saddled with debt due to multiple credit lines and student loans. To help them maintain their financial flexibility while also taking care of their smile, make sure your practice offers dental payment plans. A good dental finance system such as SImplePay.com offers millennials a chance to get the care they need without the need for a credit check or a down payment. At the same time, it offers a way to make sure that you get money into your practice quickly. By providing a way to enhance patient financing, you will earn many new patients.

Make a Mobile-Friendly Website

While every practice can benefit from a strong online presence, targeting millennials specifically means beefing up your site’s capability for mobile browsing. Virtually everybody uses mobile devices these days, but millennials are especially likely to utilize smartphones or tablets. 97% of millennials own such a device, and many of them use it as their primary or their only way of access the online world. You should make sure that your practice’s website is responsive and viewable with ease from multiple mobile devices. If you aren’t sure how to do this, you should consider hiring a technician who can bring your website into the 21st century.

Advertise on Social Media

More than two-thirds of millennials are active on social media networks such as Facebook, Twitter, and Instagram. Build a business presence on these networks as you can, but don’t force things too much. If you cannot come up with useful, genuine content, millennials will identify your practice as something to ignore rather than something to learn more about. When developing your social media presence, make sure that you include your business hours and contact phone number. If you receive comments or messages from a potential patient, be sure to respond quickly. If you can engage your customers online, they will see you as something greater than just a business – they will see you as somebody they can rely upon.

At their core, millennials are essentially the same as other generations. However they are a group of people that grew up with technology and who are often saddled with significant debt. Cater to them by providing technological solutions and strong financing options. If you do these things, you will find more millennials coming into your practice and staying for the long haul.

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How to Increase Dental Practice Revenue

How to Increase Dental Practice Revenue - Infographic

Dental practices are always walking a fine line between providing the best care possible and ensuring that they have enough cash flow to keep things running smoothly. Patient payment plans are readily available to many clients in need, but they often wind up slowing down the fiscal flexibility of the practice. Here are a few ways that you can make those old worries a thing of the past and get money into your practice while also helping your patients.

Appeal to Emotion

You can explain all the facts about why a patient needs a particular treatment, but it won’t do any good unless you have them emotionally invested in maintaining their smile. Many patients know intellectually what they need to have done, but they are hesitant to go through with full treatment if they have a fear of the dentist or simply worry too much about cost. If you appeal to patients on an emotional level and explain to them passionately about how treatment can improve their immediate lives, you are more likely to get them on board. This leads to better results for the patient and also gets money into your practice, since they are now working with you rather than resisting helpful treatments.

Break Down Financial Barriers

Medical financing companies are not always the greatest of helps when it comes to making sure that your patients get the treatment they need. Many of them run credit checks and force high interest rates on patients who have a shaky history. Often, the patient will opt not to receive treatment rather than go through the annoying process of seeking financing. If you can offer dental financing plans that work well for any patient, you can eliminate this barrier. SimplePay.com is one such option, as it offers a chance for any patient, regardless of credit, to seek 0% financing with no credit check. This gets money into your business immediately and keeps less efficient payment plans to a minimum.

Stay in Touch with Patients

It’s easier to engage existing patients than to create new ones. At the same time, existing patients can become lapsed patients very easily. First they stop making appointments for procedures outside of teeth cleaning and checkups, and then they start to drift toward other practices or, even worse, they stop going to the dentist at all. You can reduce these problems and keep revenue in your practice by reaching out to patients now and then. Remind them of their upcoming appointments well in advance to ensure that there is less of a chance that an appointment gets forgotten. Send birthday cards and other occasional greetings. If you stay in touch with patients, you will keep them active in your practice.

The secret to increasing revenue in your practice is to develop strong communication lines with your existing and potential patients. If you can do this and also make sure that you offer strong dental financing solutions, you will find your practice thriving with the revenue you need.

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Choosing Smart Technology to Increase Dental Patients’ Loyalty

Choosing Smart Technology to Increase Dental Patients’ Loyalty - Infographic

Maintaining a successful dental office is not as easy as just catering to a patient’s immediate needs. Patients want to have trust that their dentists are on the cutting edge of their practice, in both medical technology and the technology used around the office. From offering flexible dental financing plans to choosing methods that allow you to contact patients directly, here are some examples of ways you can use technology to build a rapport with your patients.

Easy Patient Financing

Patient payment plans are one of the most important things you can install early on in your dental practice. All patients want to make sure that they can afford the care they receive, but those financial concerns sometimes cause undue stress that can prevent them from voicing concerns or getting the care they need. Technological solutions that can help you in this regard include SimplePay.com, which offers medical financing even to patients who might not want to go through the credit check process. Unlike the solutions offered by many medical financing companies, this option allows patients to pay for their care incrementally while also getting money immediately into the dental practice.

Patient Relationship Management Software

In a day and age where virtually every person in America spends time on a phone or mobile device, it is easier than ever to get in touch with your patients as long as you know how to do so. Patient relationship management programs allow you to send direct messages to your patients either through normal messaging systems, apps, or via social media. These messages could include appointment reminders and other essential information, but they can also include fun bits of dental trivia, news about your practice, or even birthday wishes. The use of this software helps make the patient feel more connected to the practice, which makes it more likely that they maintain a strong sense of loyalty to your office.

Booking Software

A missed appointment can cost you money and time, but it can also damage your relationship with your patients. If a patient misses appointments regularly, they communicate less frequently with you and become more likely to drift to other practices. By looking into booking software, you can reduce the amount of missed appointments and also provide another way to communicate with your wayward patients. Booking aps allow you to send reminders to patients on their mobile devices and can be automated to make sure they are properly tailored to your patients’ preferences. You can customize these notices to each individual patient, improving your overall relationship with them.

Technological solutions don’t have to be expensive or difficult to implement. By using the different technologies listed above, you can put your patients’ minds at ease and reduce the chance that they will stray to other practices. As long as you are communicating regularly with your patients and offering them the flexibility of easy dental payment plans, you can establish a relationship with them that will stand the test of time for many years to come.

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5 Tips to Control Stress in Your Dental Office

5 Tips to Control Stress in Your Dental Office - Infographic

A dental office can be a stressful environment for both patients and practitioners. Because there is so much focus on an individual’s health, because some patients might come in experiencing pain, and because the office environment is usually very busy, tensions can run high. Luckily, there are many ways that you can reduce the less of stress in your office. Here are a few of the more effective methods.

1: Provide Accurate Time Estimates

Many dentists tend to underestimate the time procedures take because they leave out the procedures their assistants undergo before they enter the room, such as sterilization of instruments and preparation of the patient. When providing a time estimate for how long a procedure will take, confirm the estimate with your assistant. Getting a better picture will give patients a more accurate feel for how long they have to wait, which will reduce their anxiety.

2: Order Ample Equipment

It’s amazing how under-ordering can affect the office environment, but not having enough equipment on hand can add stress to both the provider and the patient. Make sure that your office is always well-stocked, especially when it comes to trays, disposable burs, and other essential items. This keeps your tools fresh, minimizes stress on the part of the hygienist, and thus also reduces the stress that the patient might pick experience through contact.

3: Hire an Assistant for Every Chair

As dental offices expand, they often add extra sitting and exam areas for patients but don’t necessarily hire the staff to go with it. While intended to make things more efficient, this winds up creating longer wait times and leaves patients alone and uncomfortable. Make sure that you have an assistant for every chair in your practice so there can always be somebody on hand to answer questions and respond to problems even when the dentist is working with somebody else.

4: Be Prepared for Emergencies

Sometimes, a patient comes in experiencing extreme agony or loudly suffering through their dental problem. If this is a legitimate dental emergency, it needs to be taken care of immediately. Your office should have an emergency procedure in place that can be applied consistently to many different patient situations. This helps keep things moving when stressful situations occur and reduces the stress that other patients might feel if they see somebody suffering who is not getting the care they need.

5: Offer Flexible Financing

Even for patients with strong insurance, dental finance is one of the biggest sources of stress for patients. You can put this stress at ease by offering dental payment plans that are easy to understand and which don’t cripple a patient’s finances. Options like SimplePay.com provide a way to enhance patient financing by giving a no credit check, simple payment plan that can work for almost anybody. This also helps get money into the practice more quickly, benefiting everybody.

From the general environment to patient financing, there are many ways you can reduce stress for patients and providers. By following the tips above, you will notice a much more positive vibe in your office.

 

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