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5 Ways to Stay in Touch with Your Dental Patients

Finding reliable dental patients is important, but keeping them is even more essential. Once you establish your patient base, you need to do your best to keep in touch with them. Ideally, you should use dental payment plans and other features to make sure that your patients want to come back to you time and time again. If you are unsure of where to start in terms of keeping in touch with your patients, consider the tips below.

1: Establish a Strong Online Presence

Your patients may only sit in your office chairs a couple days out of the year, but they are on the Internet virtually every day, sometimes for hours at a time. If you keep your website and social media channels active and updated, you will be able to keep your patients engaged. Whenever you have new dental finance options or similar special offers, make sure to communicate that with them through your online channels.

2: Provide Great Financing Options

If you enhance patient financing, you will give your patients a strong monetary reason to keep them engaged and interested in your practice. You can also advertise patient payment plans and similar options as a way of increasing overall interest among a potentially new customer base. Even patients who don’t spend a lot of time thinking about their dental health know that saving money is essential. If you can offer something that medical financing companies don’t generally provide, patients will always pay attention to news about your practice, if only to take advantage of the dental financing plans you offer.

3: Provide Frequent Follow-Up

If you want your patients to care about what you offer them, you need to make sure that you show them you care as well. This means taking the time to reach out to them in traditional ways, such as by snail mail and telephone. A thank you card for an appointment can go a long way. A telephone call to follow up after a procedure can provide similar advantages and can also help you determine if additional work needs to be done.

4: Hold Events

Once or twice a year, you can hold special events to bring people into your office space. This allows you to show your fun side and to get to know your patients. An open house or a patient appreciation day can do wonders. Since you control the catering, you can even use this as an opportunity to subtly reinforce good dental habits by avoiding high-sugar foods and treats that might cause dental problems down the road.

5: Get Involved in Your Community

If you want your community to take your practice seriously, it’s time to get involved. This means sponsoring local events, participating in special occasions, and providing free giveaways. Whether you are new to your area or an established presence, your patients will be more receptive to your practice if they see you actively taking a role in community involvement throughout the year.

The tips above can help make sure that your patients see you as more than just a place to go for annual checkups. The more you engage with your customers, the better your relationship with them will be.

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5 Marketing Ideas for Attracting Anxious Dental Patient

If you are in the dental profession for any length of time, you will notice that some people have a lot of anxiety about visiting the dentist. While a little nervousness is to be expected, this can turn into a major problem that causes patients to skip appointments or ignore their personal health if it goes unchecked. There are a few different methods to help attract anxious patients, ranging from office presentation to affordable dental payment plans. Consider the tips below.

1: Provide a Comfortable Office Environment

Your office should be a comfortable and welcoming place for patients. While the office won’t draw in patients who wouldn’t step through the front door to begin with, you can help put people at ease once they finally give a trip to the dentist a chance. By making sure that your office has comfortable seating, a friendly staff, and plenty of natural light, you can make sure that newcomers feel at ease and have less anxiety from the start.

2: Watch Your Online Reviews

People who are anxious about going to the dentist are more likely to look through online reviews before they go. This allows them to analyze whether other patients were welcomed and comfortable throughout their appointments. Do a search for online reviews of your practice. If there is criticism there regarding anything from your dental finance options to the quality of service you provide, take that criticism seriously. If you can generate more positive reviews than negative ones, you will have a more comfortable patient from the very beginning.

3: Provide Better Financing Options

Cost is a huge source of anxiety in a typical patient base. If you can enhance patient financing and make sure that even complex procedures are affordable, you can score a major victory when it comes to attracting new patients. Ideally, you should offer flexible patient payment plans that mainstream medical financing companies don’t. Dental financing plans that start at zero down payment and a low interest rate will leave your patients feeling happy rather than nervous.

4: Gather Local Testimonials

A patient testimonial can be a powerful tool, as it provides an authentic look at why your practice is so popular and essential in your area. If you can put a local face on your practice, you can convince people who might normally bypass you to give you a chance. If you have an existing nervous patient who you won over, you should seek out a testimonial from that person. Any testimonial is likely to appeal to people who find themselves in a similar situation.

5: Target Local SEO

Search engine optimization, or SEO for short, is an essential digital marketing tool that helps to determine how many potentially new customers view your practice. When planning your digital marketing strategy, make sure to include your location among your SEO keywords. This increases the odds that local customers will find you. This is important because it helps to reduce stress and travel time among anxious patients, taking one step closer to putting them at total ease.

If you can do your best to appeal to patients who normally would not go see a dentist, you can greatly expand your patient base. Even more importantly, you can make sure that more people have healthier, happier smiles.

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How 3rd Party Dental Patients Financing Can Boost Your Treatment Plan Acceptance

How 3rd Party Dental Patients Financing - Infographic

As a dental professional, you know how often patients have to delay or forego treatments because of funding issues. You’d like to see more of your patients receive the care they need and increase your treatment acceptance rate at the same time. One of the best ways to make that happen is by offering the option of third party dental treatment financing.

How Does It Work?

The more successful plans like SimplePay make it easy for you and for your patient. On your end, you pay a monthly fee for the service. In return, your patients can qualify to make payments through the third party on a monthly basis. Most finance providers are fine with patients making more than one payment a month if it works for them. On a specified date every month, the collected funds (less any fees owed to the provider) are deposited in your practice’s checking account. The straightforward nature of this solution makes it stand out from all the other dental financing plans on the market today.

An Attractive Solution for Your Patients

Offering patient payment plans like this address some of the concerns that people have when it comes to paying for dental services. The first obstacle is not being able to obtain a medical loan or possibly having to pay higher interest rates because of less than perfect credit. Plans of this type are not loans. That means there are no credit checks and no need to explain the line items that show up on those credit reports. As long as the patient meets the basic criteria set by the service, approval will be easy.

Second, there is no waiting once the approval is granted. It’s possible to schedule the procedure for any date and time that works for both the dentist and the patient. With loans, there is the review period, discussions about terms, and other factors that can drag out the process. Some of these lenders also conduct hard rather than soft inquiries that drive a low credit score even lower. Patients who are already concerned about the condition of their credit may prefer to put off the procedure and take their chances rather than deal with the consequences of applying for this type of loan.

You Spend More Time Taking Care of Your Patients

Partnering with a third party service will boost your treatment acceptance in another indirect but important way. If you chose to manage the financing for procedures in-house, your accounting team will have to deal with late payments, making collection calls, and applying late fees if that is part of your terms and conditions. The result is a greater strain on your resources and possibly time taken away from the needs of your patients.

With the financing arrangements handled by a third party, you and your team can focus on scheduling appointments and performing procedures that make improve the dental health of your patients. The fact that you take such good care of them will get around and you can expect your practice to grow.

There are plenty of medical financing companies out there with a variety of products you can consider. Give serious thought to what a third party financing arrangement can do for you and for your patients. In the end, everyone is a winner.

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What Dental Options Are There for the Uninsured?

What Dental Options Are There for the Uninsured - Infographic

You would love to have some work done but there is no dental rider in your health insurance plan. Even if you could obtain insurance, many providers require that you be enrolled for a minimum of six months before a number of standard procedures will be covered. Instead of delaying the dental work you need, why not consider one of these alternatives?

Paying Cash

The most basic approach is to pay cash. If there is any way that you can temporarily withdraw cash from a savings account and pay for the dental work, consider this option. Remember that many banking institutions require that their depositors maintain a minimum balance in savings accounts in order to receive a higher interest rate. If the withdrawal would leave you below that minimum, consider using a different strategy.

Discount Dental Plans

Another way to go is to look into purchasing a discount dental plan. This approach normally calls for paying a flat rate for one year of participation. In return you receive discounts on just about any dental procedure you could imagine.

One of the downsides of discount plans is that you must use a dental professional who is an approved provider. That means you may or may not be able to use your current dentist. While not the worst approach to dental payments, this is one you need to investigate closely before making an commitment.

The discounts on some of the services may not be that great. If you only receive a 10% discount on checkups or teeth cleanings, is the plan really worth the money you spent? Probably not.

Dental Loans

There are medical loans for just about any purpose, including having dental work done. This approach to dental finance involves applying for the loan, obtaining approval, and repaying the loan according to the terms and conditions. While this approach is helpful, the combination of interest rates and assorted fees can add to the debt significantly. Unless you have no other option, it would be best to avoid this solution.

Third-Party Dental Payment Services

One approach that is becoming more popular is providing payments to the dentist of choice through a third party provider. Services like SimplePay enhance patient financing by requiring no credit checks. As part of the agreement, the patient does submit a down payment and agrees to make monthly payments until the debt is paid in full.

Dental payment plans of this type are simple to manage, approval is easy, and the payments are affordable. Your dentist receives a lump sum payment once a month of all payments submitted through the provider.

Check with your dentist today and find out what sort of payment arrangements can be made. You may find that the practice already has an account with a third party payment service, If so, apply today and arrange to remit your down payment. In no time at all, your dental work will be done and you can begin paying off the expense with payments you can fit into the budget easily.

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SimplePay is a no-credit check, 0% interest financing program that approves all your patients. Get your patient’s treatment financed in 15 minutes and start growing your revenues immediately.