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5 Important Reasons to Secure Your Dental Practice Website

Your dental practice website is one of the most powerful and important marketing tools you can have at your disposal. It’s not enough just to have a website, however. You need to make sure that your website is both functional and, above all else, secure. The site needs to be an extension of your practice – if your patients can’t trust the website, they can’t trust your office. There are important reasons why you should secure your practice webpage to protect your patients.

1: Your Office Deals in Financial Information

Patients set up dental payment plans, provide medical histories, and offer additional personal information to your office. While not all of this information flows through a website, a great deal of it can. If you offer online consultations or appointment requests, then patients offer information about themselves to your website. This means that a malicious third party can use an insecure site to mine data and get information about your patients’ dental finance preferences, vital statistics, and more.

2: Dental Practices are Frequently Targeted

Dental practices have a reputation for poor website security. This is because many practices allocate few resources to their website or simply don’t understand the importance of effective cybersecurity. Because of this reputation, hackers and other malicious actors specifically target dental websites when installing malware and other programs that can gain them access to people’s secure information. By providing good security, you stop many of these hackers in their tracks.

3: You Can Earn Your Patients’ Trust

Not all patients know a lot about cybersecurity, but a growing number of people are learning about the importance of a private, secure connection. Modern web browsers show a website’s security status in the address bar, and additional information can be learned through the click of a button. If your website shows up as secure, your patients will immediately respect your practice more and place more trust in what you are doing.

4: Legal Protection

If you do not have a secure website and get hacked, you can be legally liable for any damages done to customers who provided information through the unsecured connection. On the flip side of this issue, a website that has proper, up-to-date security protocols allows protection from liability for the practice. Just as you would be in trouble if you left confidential patient information out for anybody to see, you can be in trouble if you don’t secure your patients’ online data.

5: Provide Better Patient Financing

Once you have a secure website and a good payment platform, you can use it to make your patients’ lives easier by offering ways that can enhance patient financing. This could include ways in which to set up patient payment plans, or it could provide access to medical financing companies such as, which offers very flexible financing to all patients. Offering online access to dental financing plans makes life easier for both you and your patients.

For all the reasons listed above, it is imperative that you take care of your website security and take the issue seriously. You owe it to both your practice and your patients to use the best security measures possible.

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Reducing Broken Appointments in Your Dental Clinic

Broken appointments inconvenience everybody. For the patient, it means that important cleaning or dental procedures get postponed, sometimes weeks or months down the line. For the practice, it means a drop in income and a tighter schedule for patients in the future. There are a number of different ways to reduce broken appointments, ranging from improved communication skills to better dental payment plans. The tips below can greatly reduce this inconvenience.

Excellent Verbal Communication

One of the biggest reasons that patients break appointments is simply due to communications breakdowns. Your practice’s receptionist or office manager should work hard to present information clearly and consistently after an appointment and when confirming follow-ups. Patients should have a clear knowledge of their next appointment dates, what will occur during the appointment and what dental finance options are available to them. This information can be reinforced with an appointment card, but strong verbal communication will make a longer-lasting impression in the patient’s mind.

Keep Appointments Close

When your office schedules appointments beyond the normal cleaning and maintenance needed every six months, it is a good idea not to space out those appointments too far. While you certainly need to keep an eye on the appropriate timetable, keeping repeat appointments close reduces the chance that something gets forgotten. Sometimes, patients try to stagger their procedures to fit with an insurance calendar. In those cases, notifying them of options that allow people to enhance patient financing might change their minds.

Outline the Consequences

In order to emphasize the importance of not breaking appointments, you should make sure that the consequences are clearly outlined. This usually involved a fee of approximately $25, which serves as enough deterrent to make sure that people who have conflicts make arrangements well in advance. Your policy will only work if patients are clearly notified, however. You should also make the limits of the policy clear – if people think a missed appointment might damage their patient payment plans, they might avoid your practice entirely.

Provide Strong Financing Options

Dental financing worries often cause hesitation and delay when it comes to appointments. Patients might miss appointments due to worries about the cost of a procedure, or they might try to constantly reschedule to fit their insurance calendars. They best way to avoid this issue is to contact medical financing companies and look into easy, effective payment options. Dental financing plans such as the ones provided through provide patients with a way to get financing without a credit check and without having to worry about high interest rates. This increases patient engagement, which in turn reduces the chance that you will have to deal with missed appointments.

The common thread between all of these suggestions is a matter of openness and clarity with your patients. As long as your patients realize that keeping their appointments is easy, in their best interest, and cost effective, they will become much less likely to break an appointment they have already made. This works to everybody’s advantage and allows your practice to run at maximum efficiency.

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Local Search: The Key to Dental Practice Success

With so many different online marketing options available, a dental practice can easily get overwhelmed when attempting to get the word out to potential patients. No matter what options you choose, however, you should never lose sight of the importance of local search when it comes to recruiting patients. Making sure that you appear to people in your immediate area is the key to recognition, recruitment, and ultimately success.

Getting on the Map

Perhaps the biggest benefit that local search offers is the fact that it literally puts your office on the map. Online services such as Google and Yahoo provide maps and street views that give people a chance to see where exactly their business listings are. This provides two major benefits. First, it gives customers who are searching for a dentist in your area a direct view of your office. Once they see that, they might recognize the area as familiar or simply take note of the building the next time they drive by. Secondly, a local listing provides easy instructions and map point utilities that allow potential new customers to find your office without any confusion. Showing up on the map gets customers in the door.

Generating Local Reviews

Online reviews are a great way for potential patients to find the practice that works best for them, but their anonymous nature also means that many people disregard reviews that seem to glowing in their praise. This stops being a problem when you focus on local results. When you do that, reviews stop coming from people that your patient base is unlikely to know and start coming from friends, family members, and acquaintances of your next potential patient. Because the results and reviews are both local, the impact is much more significant among those who are most likely to use your services. By focusing on local search, you can make sure that each positive review goes a long way.

Providing Flexible Payment Options

A lack of dental financing plans is one of the reasons that people tend to avoid changing offices. Many people fear the overall cost and know little about medical financing companies that can reduce the financial burden. Local search helps you to mitigate this problem because it gives you a chance to advertise your available dental payment plans to those who need them the most. This is especially important if you have a no down payment, no credit check option that can enhance patient financing such as those offered through By putting dental finance options front and center, you send a message to your local patient population that money will not be a problem – the only thing you worry about is making sure they have a healthy smile.

If you want to build your dental practice, the most important place to start is right in your backyard. Focusing on local search can help increase your regional visibility, help you get the most out of patient reviews, and highlight marketing points such as patient payment plans. These elements will give you the best chance possible to recruit new patients.

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5 Habits of Highly Effective Dental Front Office Patient Coordinators

Coordinating a dental office is not for the faint of heart. A successful dental front office patient coordinator needs to have excellent attention to detail, the ability to handle a fast pace, and the foresight to properly delegate work and manage multiple tasks all at once. These qualities require more than just a knack – they require the formation of good work habits. Here are five habits that the most effective front office patient coordinators tend to develop.

1: Create a Time Budget

A front office patient coordinator has to deal with a variety of different tasks, many of which require immediate resolution. At the same time, this individual needs to be comfortable with handling the reception area and with helping patients. The only way to do this effectively is to budget time appropriately. A good patient coordinator knows how much time needs to be spent on individual tasks and adjusts daily schedules to make sure everything gets done. The coordinator is not shackled by the time budget, but having a plan laid out every day provides much-needed flexibility.

2: Fast Turnaround Time on Communications

Whether you are a patient or a professional, slow communication is one of the most frustrating things you can experience with a dental practice. The front office patient coordinator serves as the main contact point for both dental staff and incoming patients. As a result, this individual cannot ever make somebody feel like they are not being heard. A good coordinator is in the habit of returning calls and emails quickly, even if only to let the other person know they have been heard and that a full response is pending.

3: Brushing Up on Financing Options

Having a good set of dental payment plans is essential to attracting new patients. Because the coordinator often serves a customer service role, this individual should know about all dental financing available in an office and be able to provide suggestions to enhance patient financing. This includes regularly reviewing patient payment plans and the medical financing companies that provide them. Developing this habit helps improve office efficiency and gives the coordinator the skills needed to direct patients to the dental financing plans they need.

4: Finding the Right Place to Communicate

While communication between the front office patient coordinator and the patients is essential, there is also a time and a place to share personal and confidential information. A good coordinator develops habits that keeps private conversations private. The best place for this is often a designated consultation room that allows for clear sight lines and has plenty of windows so the patient doesn’t feel confined.

5: Finding Optimism Every Day

A dental office is often a fast-paced, challenging environment that doesn’t fit everybody. Even when things get challenging, a coordinator needs to be able to look on the bright side. That is why successful individuals in this position make a habit of finding optimism even in stressful times. Oftentimes, an upbeat attitude can make the difference between success and failure.

A good dental front office patient coordinator needs to have many traits, but forming the habits listed above can make a major impact. Once these habits are in place, success often follows.

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