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A dentist’s guide to segmentation-based email marketing

Email is one of the top effective communication tools on the planet, and that’s not going to change anytime soon. Yet, it is grossly underutilized by most dental practices. According to, email is used far more than Facebook and Twitter combined. What’s that you say? You want some numbers to prove it? Here they are: (more…)

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How to turn your patients into raving fans

Think about the last time you had an exceptional service experience. What service was being provided? Where were you? Were you at your local hair salon or your favorite nearby diner? How often do you talk about it with your friends? Do you actually get excited to refer them?

Turning patients into fans – make them excited to refer you! (more…)

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