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How to use the Power of Word-of-Mouth Marketing to Grow your Dental Practice

Word-of-mouth marketing is, perhaps, the the oldest marketing technique out there. It is time-tested and proves that one marketing principle still holds true today – people trust their friends and family when it comes to products or services. If a product or service is recommended to them by someone they trust, they are more likely to purchase.

Even as marketing and advertising options explode, word-of-mouth is still considered valuable to marketers. So, even though the avenues to use this time-tested technique have changed, it is alive and thriving. There are even numbers to back it up! (more…)

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How to use Facebook Ads to Increase Patient Visits

Facebook has revolutionized the way dental offices can engage their patients and gain new ones.

Even though Facebook is affordable and it reaches customers like nothing else, internet marketers often fail to capitalize on this medium.

We attribute this to two things: (more…)

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Three online marketing trends you can’t afford to miss out on

It’s not a secret that an increasing number of patients rely on the internet to find dentists. According to Google, 77% of patients used a search engine prior to booking an appointment. At the same time, traditional SEO is dead, thanks to Google’s rapidly evolving algorithm.

How do you leverage the Internet’s great potential to bring you new patients? (more…)

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The psychology behind patients saying “yes” to your treatments

How many times have you heard your patients say “Okay, I’ll think about it,” in response to your treatment plans? In fact, many patients won’t return for treatment if they aren’t fully convinced the treatment plan will help. Let’s dive into the psychology of why a patient says “yes” (or “no”) to your treatment and look at how you can improve your odds of getting that “yes” response. (more…)

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